The Evaluation of Online Marketing Channels Efficiency in Lithuania

Advanced internet infrastructure and increasing usage both in corporate home levels broadens opportunities for marketers. The as a marketing channel became one of the most important tools communication between seller consumer. More more companies rely on increases budget next generation strategies. However, channels (Search Engines Optimization, Search Marketing, Email Invasive Syndicated content Social Media Marketing etc.) are chosen intuitively. There is no proven efficiency different or tool. Marketers know technical description, can calculate budgets but differences unclear. purpose article to analyse describe each online channel. Quantitative research method was used channels. A survey Lithuania’s users reveals acceptable (efficient) scientific aim identify which efficient. findings valuable at least Lithuanian market it Companies make strategic decisions choose powerful money efficient combination achieve their goals. KEYWORDS: marketing, channels, Marketing. JEL CODES: M310 DOI: http://dx.doi.org/10.15181/rfds.v19i2.1282